SAMIHA ALAM

Samiha Alam heads AppsFlyer’s Agency Partnerships. She has over ten years of experience across a variety of practice areas: from strategy, go-to-market, sales, to account management with global enterprises and startups. In her current role, she drives strategic relationships with key agencies, by fostering a greater understanding of priorities, pain points, and growth areas among key players of the martech ecosystem. Prior to this, Samiha was AppsFlyer’s Head of Customer Success, where she was responsible for enabling mobile growth for some of Asia’s leading companies, most of which are regional household brands in e-commerce shopping and travel verticals.