As the physical and digital world collide and further intertwine through the Metaverse, tokenisation, and NFTs, Marketers and Brand leaders are sitting up and paying close attention. Could this be the future platform to showcase their products and services?
The building momentum of the metaverse and NFT as a potential economic force see advertising and marketing shift towards engagements that are more experiential and thrilling while also being less intrusive. More partnership collaborations are also emerging in this space. How are businesses rethinking their digital marketing strategies to ensure that their brand or products are virtually represented in this new universe? Find out from our panelist in this session.
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LESLIE LAMB
,
KATHERINE NG
,
GILLIAN PUA
,
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